miércoles, 19 de junio de 2013






















LE CAS DU LOUVRE [The Case of the Louvre] is the title of the new work by artist Alex Ceball, a bizarre performance at the Louvre Museum [Paris, France] and secretly brought to life during the month of April 2013, which would conclude with the closing down of the museum and massive repercussions on the global media. On this occasion, once again, the artist is armed with the new information technologies, the transgression of urban space and the use of the media to lead the recovery of the classical forms, the attacks to the citizen group behaviors and a sheer mockery towards technology users through an ironic and violent performance, which had only one purpose: shutting down the Louvre.



The artist delves into a crude and direct investigation related to the ‘establishment` of contemporary art, which includes the symbolic demystification of the fundamental classical works, the concept of cultural tourism as merchandize, and the amorality of art as a spectacle. Also, it rescues the uses and reaches of the contemporary technologies as a form of power investment and the maneuvers of the sensationalist technocrat editorial lines by the hands of the global media to fabricate information.
In this manner, during the three months previous to the action, a two-phase compound creative process was created. The first consists of the recompilation of exact information in situ in relation to the Louvre Museum, which integrated security cameras, entrance routes, number of security guards, big and small transit halls, cleaning staff, escalators and elevators, real flow of daily tourists [adults by themselves, children and groups] external paths of the museum [streets, avenues, subway and bridges] and timing of routes, entrances and exits. Everything, in a detailed written and photographic documentation would later be destroyed once the action was concluded.
The second phase of the process consisted in the creation and flows of information from secret technological systems to convene and monitor the participants of the performance in real time. In this phase, the artist utilizes the denominated Darknet. Popularly, it is known as a collection of networks used to share information and distributed digital contents, preserving anonymity of the identities of those exchanging information, and maintains its anonymity from its origin to its final destination. It is composed by overlapping networks, which utilize non-standard ports and protocols over the subjacent network; operating apart from the public network, ciphered in algorithms for means of impeding the interpretation or deciphering its content. Through this system, the artist convened people interested in participating in the action, which would consist in entering separately, at the same time and the same day to the halls of the museum with the largest flow of visitors and tourists and steal whatever they could in the most discreet and secret possible manner. In total, 152 people responded to the call and 148 participated.   
The day of the action [convened for April 6th, 2013] the participants entered disguised as tourists, with their phones on, from the following points of access; rue de Rivoll, Porte des Lios, Passage Richelleu, and Cour Carrée. Each participant was monitored in real time via GPS and aerial view. The task was to remove the tourists’ personal objects at the Napoleon Hall, Rez-de-Chaussée, first and seconds floors, change all their clothes, leave the museum and get rid of all the objects, as to cause a massive amount of complaints to the security of the museum and conversely, the untenable situation of the guild. Once the 148 performers entered the Louvre, the artist cut off all communications and along with a communications expert, all systems of convocation and monitoring were deleted off of the Darknet. The purpose was to avoid any kind of spying or investigation on the case; therefore, arrests of any of the participants and its creator would prove futile. All information in the systems was destroyed and the same was done with all written and photographic documentation.
On Wednesday April 10th, 2013, the Louvre Museum’s website welcomed users with a message that read: “Important. Due to exceptional circumstances, the museum is currently closed. We apologize to our visitors and we will keep you informed of the opening date.” A day later, the news was published by some of the most important news media in the world, adducing the closing to a security guards strike, who were protesting the large amount of pick-pocketers and that the situation was becoming dangerous and hostile. Meanwhile, the museum’s administration asked for police reinforcements to increase security. On that day, while the media reported the news (April 11th 2013) the museum opened its doors once again, with a couple dozen police officers, as informed by the news agency Europa Press.  The news was picked up by news casts all over the world, such as: EL PAIS, El Mundo, Radio Televisión Española RTVE, Diario ABC, The Guardian, The New York Times, TIME, BBC, The Telegraph, CNN, Washington Times, The Times, Le Figaro, Le Monde, Le Parisien, Liberation, Le Nouvel Observateur, Paris Match, among others.




































With this performance, the artist uses the Louvre Museum as raw material for the realization of his work. He arms himself with an old problem at the museum institutions, so as to assure the completion of his artistic work on a large scale, where the concept of performance is used as another tool for the achievement of one of the objectives of the work. This objective is to give history’s and humanity’s major works of art a little rest from the constant stares from a million tourists and perpetuated only by someone with the affection enough for art and its history to protect it, even if for a day, from the slow and gradual physical, philosophical, and interpretative degradation.
Similarly, the artist attacks and modifies the behavior of hundreds of thousands of people by disturbing a previously created itinerary, mobilizing them towards other surroundings. To achieve this, the artist uses a group of performers, as if something out of story of an army protector of the works of art. The performers, infected by the utmost secrecy, as if invisible, and gathered unto a parallel world of social media which has now become, reality 2.0, and the other one which lives within, used by all those dedicated to illegal activities or dissidents, or international espionage. The artist opens, with this performance, a window of questions such as how is it that in today’s contemporary world, one can exercise a change in power, an inversion of roles, which is what has occurred in our recent history with the fall of dictators in the Middle East or the social uprisings brought by a deep economic crisis against the banks and our political representatives. 







































In conclusion, the artist brings to life one of his largest works to date by intentionally destroying all possible proof. Jumps out to total world repercussion through the media manipulation of information to fabricate a piece of news that, as he already knew, would surely be published by its sensationalist character, and then steps out only to disappear in between the media speculation. He also sets the reality of the media as a manifesto and one of its strongest reasons to lose its credibility, which has conversely lead to the current crisis and increased by the Internet as the biggest danger.
THE CASE OF THE LOUVRE, in a cinematographical sense, shines the light on the intelligence of the author’s work, characterized by being a portrait of the next culture, throbbing, changing, adapting to the moment and diversifying in form and context. The artist adapts himself as a subject and creator, in constant change as the driver of the work, entended to reflect and understand our society and its changes, once again, in the most ordinary way.